By Fanning, Christine
If Barry Kaplan has his way, no public facility in Pennsylvania will serve foods prepared with trans fat. In fact, Kaplan is spearheading the effort to ban trans fat, considered to be the most harmful fat to health.
Trans fats are artificially created oils found most often in margarine and fried foods - that extend the shelf life of snack foods and other processed foods. Scientific research shows that consumption of trans fat raises LDL (bad) cholesterol levels and lowers HDL (good) cholesterol levels, causing clogged arteries and increasing the risk of heart disease and stroke.
The National Academy of Sciences recommended in 2002 that dietary intake of trans fatty acids be minimized. Since 2005, the Federal Drug Administration (FDA) mandated that trans fats be labeled on all food products.
Kaplan, however, says the “FDA doesn’t go nearly far enough for our safety.”
The most vulnerable to the fatty danger are children who are just developing dietary patterns and the elderly in hospital and nursing homes who are captive to it.
“In public places, there’s no information and no choice,” he says. “These are the people who should be getting the best foods and, sadly, sometimes it’s the worst,” Kaplan says.
He’s working with Rep. Jim Wansacz, (D-Lackawanna) to introduce legislation that will virtually ban trans fat in every restaurant, school and health-care facility Kaplan’s mission against trans fat is only part of his story. He’s been a proponent of healthy living practically all his life. In 1985, when he opened.
Everything Natural, an organic food and natural products store in Clarks Summit, health food stores were fringe businesses and Kaplan was considered a “health nut” in popular culture.
But time has a way of resolving indignities. Today, Kaplan is a trim and healthy 50-something with a modulated enthusiasm for healthy living. General society has finally realized “you are what you eat.” And big business is paying attention to him.
Kaplan’s foray into the health food business really began in his teens when he decided he “didn’t want to eat animals:’ Then in the early 1970s, he worked at a downtown Scranton health food store.
“More than being a vegetarian it was eating healthy,” he explains,” Then it was studying, educating yourself, reading voraciously and taking classes.”
Everything Natural was the normal evolution to those years of discovery Twenty years ago most people didn’t pay attention to the fact that they were ingesting the residue of pesticides in fruit and vegetables or that most physical ailments could be traced to diet, he explains. Now people are beginning to realize these things and Kaplan’s mission is to help them.
Last month, Pennsylvania Gov. Edward Rendell agreed to support a national health initiative for the state where businesses pledge to provide quality and price information about doctors, hospitals and other medical providers for enrollees in their healthcare insurance programs. The information offers employees information to make educated choices.
“The Pennsylvania Health Initiative can help people have a better lifestyle,” he explains noting that besides the dangers of stress which drains personal health and relationships, had choices in diet cause deleterious physical responses. “Arthritis inflammation is a response to food triggers,” he says.” Everyone has different responses. Another person may get arteriosclerosis. Alzheimer’s is related (to bad nutrition) as well.”
What Kaplan realized all those years ago, science has vatidated.” Now we’re mainstream, people are seeing the value, we’re the authority and big business is listening,” he says, gesturing into the store.
According to wikipedia.org, “organic food is produced according to certain legally regulated standards. Crops are grown without the use of conventional pesticides, artificial fertilizers or sewage sludge, and they are processed without ionizing radiation or food additives.”
Animals “are raised without the routine use of antibiotics and without the use of growth hormones. Also, at all levels, organic food is produced without the use of genetically modified organisms.”
According to the same source, “natural” refers to food or food products which are minimally processed and remain as close as possible to their whole, original state. Because they are less tampered with, natural foods are generally more nutritious than their refined counterparts.
Kaplan banned trans fat in his own business 10 years ago and he explains that “there are compelling logical reasons” for eating healthy.
He says he and his partners, wife Donna and her sister, Michele Cooper, as well as his staff of 18, are committed to providing healthy choices.
Childhood obesity and diabetes, as well as missed productivity in industry, are just some of the adverse effects of eating badly. “This isn’t just a business,” he insists, “it’s a lifestyle. We are not here to get rich. We all live it.”
Lifestyles
When Carol Rinaldi an employee of Burkavage Design, Clarks Summit visited Everything Natural looking for natural remedies to treat her allergies and her daughter’s and her own asthma, she found an educated staff who pointed her in the right direction.”
There are two pluses to shopping there, Rinaldi says, “the knowledge base and customer service.”
Today, after identifying her “triggers” - additives like fragrances and food coloring to name two - Rinaldi is off most medicines. Interestingly, nuts - a huge problem for many people with allergies - was also a trigger, but once she tried organic, “I could eat them again,” she explains. Rinaldi also uses Burt’s Bees products, a natural, fragrance-free product line.
Gwen Kovolenus, 35, of Tunkhannock, the mother of three young children 8, 3 and 4 months makes her weekly trip to Everything Natural on Wednesday or Thursday when the “raw milk order comes in. “Raw milk is the unprocessed (not homogenized, not pasteurized) byproduct of organic grass-fed cows. Everything Natural gets its milk from a supplier in Gratz, Pa.
The Kovolenus family, including husband Daron, 37, came by their healthy lifestyle early on. Gwen grew up on the family farm in Tunkhannock. “The farm was as organic (USDA organic certification) as you can get without being certified,” she explains. “We always ate healthy. My mother and I canned and froze food. Daron’s family had a huge garden. We took it one step further going organic. We make our own soup, and do our own freezing and canning.”
She offers up macaroni and cheese as an example of an easy processed and fast meal many people make for their children. The Kovolenuses, however, prefer to make their own. “We avoid trans fats, hydrogenated oils, monosodium glutamate and dyes and preservatives.” Other than Everything Natural, they shop at Wegman’s which she says has “the largest organic and health food section in the area.”
Likewise, the Ray Parchinski family in Moosic chooses organic. Ray is the owner of Uno Fitness Center at the Icebox in Scranton and works out four times per week. He brings his lunch to work so he doesn’t have to dine out and shops at Everything Natural for his organic foods. Parchinski is not a vegetarian and notes that most other area supermarkets are dedicating space to the natural food market.
“It’s organic or not,” he says. “If you are going to buy commercial meat products you’re not going to get organic food. “He advises people who are becoming health-conscious to start out with organic fruits and vegetables.
Everything Natural is also a gift and department store, stocked with items made from natural food and fibers. Just like in the grocery store, shoppers can find frozen foods suitable for lunch on the run - albeit organic; organic fruit and vegetables and just about every necessary staple.
According to partner, Michele Cooper in company Literature “customers are starting to be more aware of organic clothing and are looking for it.”
Indeed, mainstream grocery and department stores are picking up on the demands of the aging baby boomers who are more apt to read ingredient labels and shop accordingly, but not averse to the occasional cheeseburger out.
Kaplan finds satisfaction in the fact that his business was there first.” Now you see it all over the place, it’s part of all our lives now.”
He also finds his new journey rewarding; he’s eyeing a possible meeting with the governor and hopefully a law to ban trans fat down the road. “This is how we live, with health as the goal, not profit. We want to do the right thing.”
Kaplan is also a realtor with Classic Properties, Clarks Summit.
Copyright Northeast Pennsylvania Business Journal Apr 01, 2007
(c) 2007 Northeast Pennsylvania Business Journal. Provided by ProQuest Information and Learning. All rights Reserved.